University of Limassol (UoL)

Following rigorous assessment, CIIM (the former Cyprus International Institute of Management) was upgraded to the University of Limassol (UoL) in September 2023. This change marked the start of an exciting new era, and the university needed to redefine its identity and communicate its elevated status as a beacon of higher education.

After a request for proposals, appios® won a bid to meticulously craft a new visual identity that reflected the institute’s evolution into a university and its passion for change while honouring its heritage. From logo redesign to colour palette selection and typography choices, every element was carefully curated to resonate with the university’s mission and vision for the future. 

The dynamic new logo embodies the spirit of progress and momentum, drawing its inspiration from the concept of evolution. Its fluid, curved forms symbolize flexibility, adaptability, and continuous movement, capturing the dynamic essence of the university. The ‘Ever-Evolving’ tagline encapsulates the university’s forward-thinking vision and communicates its dedication to growth and progress.

“The logo, with its dynamic, curved edges, draws the eye and ignites the imagination with fluidity and motion, evoking a feeling of progress, innovation, and adaptability.”

“The UoL logo prominently features a rich, vibrant purple colour, symbolizing creativity, wisdom, and transformation. Purple evokes a sense of innovation and forward-thinking, but also represents integrity and strength, aligning perfectly with the university’s mission to be at the forefront of educational and cultural evolution.”