Fay
Nikyr, a pioneering company with 50 years of experience in paper production and processing in Cyprus, has decided to write a new chapter in its history with a complete refresh of its image.
The rebranding process was undertaken by appios creative studio & Deepdive, who, after in-depth strategic planning that included focus groups and thorough research of the target audience, aimed to highlight Nikyr's high-quality products, its fresh and eco-friendly approach, and the company’s innovative philosophy through the upgraded image.
The new design of the Fay packaging offers a unique and environmentally friendly way of presenting the product. The bright colors add dynamism and energy to the design, making the packaging attractive and distinctive in the consumer's eye. Organic shapes such as leaves, flowers, or geometric forms referencing nature enhance the sense of friendliness and sustainable practice.
Given the company’s 200+ products, the challenge was to create a uniform image among the products while ensuring each one maintained its own character. Additionally, the goal was to establish a fresh and modern image that would not confuse consumers, encouraging them to continue trusting and choosing Fay products for their everyday needs.
“The colorful pastel palette evokes a sense of calm and sensitivity, gracefully capturing attention on packed supermarket shelves.”
“If you got issues I got tissues”
