National Bank of Greece (CY)
When the National Bank of Greece -Cyprus- decided to rebrand their range of cards for the new age of contactless payments, appios® proposed a fitting brand theme for their new MasterCard collection: MOTION.
The studio designed a range of four cards, each based around the idea of motion, incorporating different patterns and colours, ranging from funky to executive. More than just a piece of plastic, cards are a constant reminder of the Bank’s relationship with its cardholder.
“Along with the card designs, appios® created a campaign that was adapted to different media platforms such as ATM screens, shopfront posters and billboards.”
“Through the use of differently coloured patterns for each of the categories, a consistent but diverse range of cards creates a unique identity for the bank.”
