Ministry of Defence

Brand Identity
Written By appios®

For the first time, the Ministry of Defence of the Republic of Cyprus decided to reach out to the general public and invite young people in Cyprus to staff the country’s National Guard. After winning the competitive selection process organised by the Ministry, appios® designed and created a 360° communication campaign with the purpose of attracting 3.000 new contract soldiers.

We decided to create a straight-forward communication campaign with a clear message/call-to-action. Therefore, we used the National Guard’s colours -yellow and black- and we communicated all the benefits of working at the Guard in a very comprehensive way.

 
 
“The campaign ran in all media (TV, radio, press, Internet) and proved extremely appealing to our target-audience. ”
 
3000 Pro Soldiers SUPPORT IMAGE 1.jpg
Photorealistic Magazine MockUp 2.jpg
appios®

We are what we create.

We are a multi-disciplinary design studio based in Cyprus.

Our work encompasses brand identity, packaging, publications and museum + exhibition design. With a portfolio that spans three decades, different clients, countries and methods of working, the appios® team strives not to simply produce but create.

https://appios.org
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