Cobalt Airways
When Cobalt Air first landed in Cyprus, Hybrid Advertising Alliance took charge on launching the company’s new brand with the appios® team designing the visual identity. The designers worked on creating a brand identity where the influence came from the characteristics of the aviation symbol and the colour cobalt blue.
“Aiming to create a clear picture, the designers used a simple and legible font suitable for the aerodynamic complexion, incorporating the nature and philosophy of the company. ”
“The dynamic chevrons, designed in different shades of blue, declare the charisma of the company while being used in a series of applications involving the aircraft’s livery – which was their trademark – up to stationery, brand manual, signage and more.”
