University of Cyprus. MSc in Data Science.

The creation of the newly-established postgraduate programme of the UCY, datascience.cy combined the knowledge of three existing Departments of the University - Business and Public Administration, Computer Science, and Mathematics & Statistics - to create and support the new generation of data-oriented thinkers.

The profession, which was described by the Harvard Business Review as the "sexiest of the 21st century", set out a clear narrative for the work undertaken by the appios® team related to the client's brief. We needed a different form of communication than the status quo: an image that was modern, yet not radical. Fun, but not funny. Sexy, but not provocative.

It was clear to the appios® from the start that the conventional symbology that accompanies data science would not fit the design narrative.

In our research, which involved close working with the team of the University, it was uncovered that a common programming language used in Data Science is Python. It is a language which, not unlike spoken languages, comes with its own set of design parameters, symbology and fonts.

“A portion of the photographs accompanying the texts on the webpage and prospectus were edited and manipulated to become more interesting: with a gradual change from monochrome to colourful.”