CIM-Cyprus Business School

When CIM (the former Cyprus Institute of Marketing) approached appios® in need of a facelift and updated brand identity, it was driven by one clear vision: to be a leading business school that enhances knowledge and nurtures future leaders. With an old identity that no longer aligned with present-day goals, the terms ‘institute’ and ‘marketing’ had become too restrictive and largely unrepresentative of their current and future status. The introduction of the term ‘business school’ heralded a transformative shift, instantly imbuing the school’s identity with sophistication, inclusivity, and progressive momentum.

The logo also underwent a significant transformation, aligning with a new era that caters to a younger audience, overseas students, and international partners. While the emblem's characteristic blue and gold palette remained unchanged, symbolizing CIM’s heritage and tradition, a new modern and dynamic typeface was introduced, reflecting the school's forward-thinking approach. A strategic arrow signifies a commitment to continuous improvement and advancement. 

“The logo’s design elements were transformed into an eye-catching pattern, which now adorns CIM’s website, social media platforms, brochures, business cards, and more. This fresh and contemporary flair has breathed new life into the business school, elevating its visual presence to match its esteemed status.”

“The strategic rebranding injected a fresh and contemporary essence into the esteemed institution, amplifying its renowned status with vibrant visual appeal.”