Apianthos Organic Honey

Apianthos organic blossom honey reflects the incredible biodiversity of the Troodos Mountains, produced free from pollutants with the utmost respect for nature. All batches are collected separately, according to the seasons and blossoms, prioritising natural beekeeping and sustainable practices. 

Following the creation of a memorable identity for this unique product, appios® was asked to design packaging that would reflect the eco-conscious character of the brand and also impress and educate consumers at first glance. This resulted in a pioneering move for the industry, creating the world’s first fully traceable packaging featuring a scannable QR code on the jars and honey box collections. As such, consumers can quickly and easily find all relevant production details, verifying the honey's quality, authenticity, and origin.

Made in perfect balance with nature, the label on every jar features the clean white logo of a bee dipping into a flower to collect nectar, with its wings forming a symbolic heart shape. The ‘Beeloved Products’ slogan complements the logo, while the phrase ‘From Flower to Jar’ reflects the brand’s commitment to pure quality honey, free from toxins or chemicals.

“The starting point for the packaging design was the producer’s commitment to honey born from nature and made in full alignment with the environment. The packaging not only reflects this eco-friendly approach, but it is also fully transparent, giving the consumer all the details they need to know with one simple scan.”