OSEL

Brand Identity
Written By appios®

The Transportation Organization of Nicosia District (OSEL) is the District’s transportation services provider. The Organization was created with the mission of turning people into passengers. With the mission of turning stillness into motion. 

This is where our team stepped in. Commissioned by OSEL, appios® designed the Organisation’s corporate identity, featuring a brand-new logo full of flow and motion, and the branding for OSEL’s buses. Profoundly proud, especially when stuck in traffic behind an OSEL bus, staring at our work!

 
 
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“The logo is inspired by the bus route: the usually slow but reliable path that OSEL provides for its passengers. The motion is evident not just in its animation form but -as it was transformed to lowercase- through the curves that connect the letters together.”
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appios®

We are what we create.

We are a multi-disciplinary design studio based in Cyprus.

Our work encompasses brand identity, packaging, publications and museum + exhibition design. With a portfolio that spans three decades, different clients, countries and methods of working, the appios® team strives not to simply produce but create.

https://appios.org
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