Holiday Tours
Established in 1967, Holiday Tours quickly grew into one of the largest holiday organisations in Cyprus. But during the last 5 decades, a lot has changed in the traveling and tourism industry and Holiday Tours had to change accordingly. What didn’t change over the years, though, is the Organisation’s philosophy, which sums up into the following: Travel – Explore – Discover – Experience.
“Based on this four-fold brand promise, appios® created a unique and colourful asterisk-shaped logo, which connotes to the four values of the organisation. The rebranding was completed with the design and creation of new flyers, posters, catalogues, stationery, social media, as well as Holiday Tours agencies signage.”