easyMarkets

Brand Identity
Written By appios®

easyMarkets was founded on the idea of democratizing trading. Back in 2001 when the company was founded, the only way to trade was through a physical trading room as a wealthy individual or an institutional client. If one didn’t have an initial investment of tens of thousands of dollars or more it was impossible to trade.

appios® designed the brand manual for this company, avoiding alterations on the logo and focusing instead on setting up the brand rules.

 
 
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“In the Brand Manual, we explain the Communication Strategy as well as create consistent Graphic Communication; coming together to create the tagline ‘Simply Honest’, in just two words.”
 
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appios®

We are what we create.

We are a multi-disciplinary design studio based in Cyprus.

Our work encompasses brand identity, packaging, publications and museum + exhibition design. With a portfolio that spans three decades, different clients, countries and methods of working, the appios® team strives not to simply produce but create.

https://appios.org
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