CPM

CPM is one of the leading companies providing corporate management and administration services in Cyprus, enjoying the respect of its customers since 1996.

 In order to refresh its visual identity, CYPROMAN commissioned appios® to redesign its brand image. The team, however, faced a major challenge: changing the original brand name of the company to a concise, short and targeted name, since the then-existing name (CYPROMAN) felt quite outdated and old-fashioned. Our team took the initiative to propose CPM -an abbreviation of CYPROMAN- and ultimately designed a fresh and modern brand identity.

Inspired by the Company’s multidimensional character, our designers wanted and managed to highlight the brand’s basic pillars: Value – Efficiency – Reliability – Solutions. These 4 powerful values became -together with the new acronym- part of the logo, while maintaining the existing colour with respect to the Company’s 20 years of successful operation.

“The redesigned logo was then applied throughout all communication platforms: letterheads, stationary, brochures, signage, and its digital presence.”