BigWallet

The appios® team was tasked to create a brand identity for a unique payment solutions company, BigWallet. The creative approach aligned conceptually with the company’s desire to simplify and optimise the payment process. Their aim, to collaborate with clients and better understand their business required an inviting, bold identity to support their vision. A young, fresh identity for an equally modern and bold company.

“The brandmark was designed to be configured in two versions: horizontal and vertical. This flexibility in the logo allows for a consistent application of the brand throughout their promotional material as well as their digital interfaces.”

“The Illumination Graphic Device is a unique element that will be used to help differentiate BigWallet material and communicate information in a clear and consistent way. It is used to highlight, emphasise or tell a story.”