Atsas Food Supplement

Olive oil has historically been an integral part of the Mediterranean tradition and diet, while the consumption of extra virgin olive oil is associated with increased life expectancy, owing to its high levels of phenols, tocopherols, phytosterols, and aromatic and flavourful compounds.

Following the success of the award-winning label and packaging design for Atsas Organic Products limited-edition High-phenolic Organic Extra Virgin Olive Oil, appios® was called upon to design the label and multipack of a new food supplement introduced by this family-run agricultural enterprise. The natural food supplement boasts unique nutritional properties, made from fresh green olives harvested early, still unripe, and cold pressed to give a perfectly balanced olive oil.

Wishing to showcase this premium olive oil's simplicity yet profound quality, appios® designers set about creating elegant and sleek labels for new 10ml bottles and an exclusive and convenient multipack. The main logo, product details, and minimal olive branch design have been carefully placed against a black background–a nod to quality, timelessness, simplicity, and versatility.

“Atsas has received worldwide recognition for its premium quality high-phenolic extra virgin olive oil and follows eco-friendly cultivation rules and procedures, safeguarding the organic label and superior quality of its multi-awarded produce. This outstanding quality is reflected in elegantly simple packaging, incorporating the signature Atsas logotype and symbolic olive branches.”

“The packaging of any product must speak to a consumer in a matter of seconds. The new labels and multipack immediately convey a sense of quality, purity, and understated luxury.”