Archetype Developments

Among others, the work “archetype” in Greek means “pattern” or “first of its kind”. When appios® was commissioned with the creation of Archetype Developments’ brand/corporate identity, our team decided to work along the same lines and design a logo “like no other” for this architectural Company. Inspired by the architecture, the appios® team used the letter “A”, making it look like a three-dimensional floor plan of a triangular room, thus connoting to the Company’s name. We then placed the logo inside a circle, in order to make it more distinct, while combining it with a simple and legible typeface, completing the corporate identity design circle.

“Our logo for Archetype Developments won a distinction at the EBGE Greek Graphic Design and Illustration Awards.”